A CLEAR DIGITAL PRESENCE FOR ENVIRONMENTAL INTELLIGENCE
Vayu’s website was designed to clearly communicate a complex idea in a simple and structured way. The focus was on presenting the product, mission, and long-term vision without unnecessary noise, while maintaining a professional and credible experience.
Work overview
Vayu is building a personal environmental intelligence network powered by people. Its product combines an air quality sensing device with a power bank, enabling users to track air quality and contribute data to a global network.
The engagement included website design, Webflow development, and pitch deck design. The challenge was to explain both the product and the larger impact of the network in a way that feels clear and trustworthy.
Objective
Clearly explain the product and platform vision
Establish credibility with users, partners, and investors
Present technical information in a simple and readable format
Maintain consistency across web and pitch materials
Process Involved
Discovery & Research
We worked closely with the Vayu team to understand the product, audience, and mission. This helped define the structure and key messaging for both the website and pitch deck.
Design
Phase
Design focused on clarity and hierarchy. Clean layouts and thoughtful spacing were used to guide users through the story, from the problem to the solution and impact.
Development Phase
The website was built in Webflow with a strong focus on performance and responsiveness. The structure supports future updates as the product evolves.
Pitch Deck
Design
The pitch deck was designed to align visually with the website, ensuring a consistent and professional presentation for investor conversations.
CHALLENGE
While ACME CORP delivers powerful drone solutions, the existing web platform faced key UX and UI challenges that affected usability, clarity, and overall user experience.
Complex Navigation
Users struggled to find essential features like flight data, analytics, and mission planning due to cluttered menus and inconsistent hierarchy.
Complex Navigation
Users struggled to find essential features like flight data, analytics, and mission planning due to cluttered menus and inconsistent hierarchy.
Complex Navigation
Users struggled to find essential features like flight data, analytics, and mission planning due to cluttered menus and inconsistent hierarchy.
Visual lang.
See how our happy client are raving about us
Everything Finally Felt Aligned
Minimal Creative worked with us across our website and pitch deck. Having the same team handle both made a big difference. Things felt more aligned, and we didn’t have to keep explaining context again and again.
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Who do you usually work with?
We work with startups, growing product teams, and agencies that need reliable design and no-code execution. Most of our clients partner with us on an ongoing basis rather than one-off projects.
What services do you offer?
We focus on product and website design, along with no-code development using tools like Webflow and Framer. This includes websites, landing pages, MVPs, and ongoing product improvements.
We also support add-on work such as pitch deck design and other visual assets when it’s part of a broader engagement.
How is this different from hiring a freelancer or an in-house designer?
With us, you get a managed team that starts quickly and scales as needed, without the hiring, onboarding, or long-term overhead. Unlike freelancers, we handle delivery end-to-end. Unlike in-house hires, you stay flexible.
Do you work as a team extension or white-label?
Yes. We often work as an extension of internal teams and agencies. We adapt to your workflows and tools, and can stay client-facing or operate quietly in the background when needed.
What’s your starting budget or average project size?
Our engagements typically start at $2,000 USD. Most clients work with us on monthly retainers, depending on scope, pace, and level of involvement.